What Makes a Great Clan — Interview Format & Highlights We Look For
Bottom line: This is the home page for our clan interview series — real conversations with real clan leaders about how they built and run their clans. No interviews are published yet; this article lays out the format, the questions we ask, and how your clan can be nominated.
What This Series Is
Every clan in VvW has a founder who decided, at some point, to stop playing solo and start building something. Some of those clans grow into 150-member war machines with contested territory. Others stay small and tight on purpose. Both are interesting for different reasons, and this series exists to talk to the people running them — on the record, with their own words, about what actually works.
To be upfront: no interviews have been published yet. This page is the format guide and the nomination page. Once we sit down with a real clan leader who agrees to go on record, that interview gets published as its own post and linked here.
Why We're Not Publishing Placeholder Interviews
It would take an afternoon to invent five clan leaders, give them dramatic names, and write plausible-sounding quotes about war strategy and recruitment. We're deliberately not doing that. A clan interview is only useful to readers — and only fair to the clans in this game — if the numbers are real and the person quoted actually said those words. So this page describes the process instead of faking the output.
What Makes a Clan Stand Out
When we're deciding who to approach for an interview, we look at a handful of things beyond raw member count or power score:
- Structure — does the clan have a clear officer hierarchy, defined roles, or a system for handling disputes? Clans that have thought about "how we're organized" tend to have more interesting answers than clans that haven't.
- PvP performance — territory held, clan war win rate, and how the clan performs during Eclipse War seasons. We'll check this against the in-game clan system before publishing any figures.
- Recruitment — how the clan finds and vets new members, and what its retention looks like over time. A clan that's figured out how to keep casual players engaged has something to teach other leaders.
- Community events — does the clan run anything beyond raid/war scheduling? Social events, mentorship for new members, or in-clan competitions are a strong signal of a healthy clan culture.
Sample Interview Format
Here is the structure a real interview will follow, shown with placeholder answers so you can see the shape of it. Everything in this section is a template — no clan named here is real, and no quotes are attributed to an actual person.
[Clan Name] — [Faction] · [approximate member count] members
Q: How did the clan start, and what was the vision?
Sample framing: "[Founder role, e.g. 'a clan leader from our Discord'] would describe how many members joined in the first week, what the original goal was, and how that's changed."
Q: How is the clan structured day to day?
Sample framing: "A description of officer roles, how decisions get made, and how the clan handles internal disagreements."
Q: What does your recruitment process look like?
Sample framing: "How the clan finds candidates, what the vetting or trial period looks like, and what tends to make a new member stick around."
Q: What's your PvP and territory record?
Sample framing: "Verified figures on territory held, war win rate, and standout Eclipse War results — checked against the in-game clan system before publishing."
Q: What events or traditions does the clan run?
Sample framing: "A description of any social events, mentorship structure, or recurring in-clan activities beyond scheduled wars."
A published interview in this format will include a linked clan page, a named officer or founder who agreed to participate, and figures cross-checked against the in-game clan system — none of which are invented here.
How We Conduct the Interview
Once a clan is nominated and agrees to participate, we schedule a short written or voice conversation with the founder or a senior officer (regular members are welcome to be quoted too, at the leader's discretion). We ask the five questions above as a baseline, then follow up on whatever makes that clan distinctive. Before publishing, we verify any hard numbers — territory, member count, war record — against the in-game clan system, and we send the draft back to the clan for a final read before it goes live.
How to Nominate Your Clan
- Post in #clan-recruiting or #community-spotlight on our Discord server (discord.gg/vvw) with a short pitch for why your clan should be featured.
- Use the contact form with the subject line "Clan Interview Nomination."
- Check your clan's current standing on the clan system page first — it helps to know your own numbers before we compare notes.
We can't interview every clan that reaches out, but every nomination gets read, and clans that aren't picked this round stay on the list for future rounds as the series grows.
Frequently Asked Questions
What is the clan interview series?
A recurring blog feature where we sit down with real clan leaders and officers to talk about how they built and run their clan — structure, recruitment, PvP results, and community events. Interviews only run once a real clan agrees to participate.
Are there published interviews yet?
Not yet — this page explains the format and what we look for so clan leaders know what to expect, and lays out how to nominate a clan. Published interviews will be linked from this page as they go live.
Which clans get interviewed?
We prioritize clans with a clear identity — strong PvP results, unusually good retention, distinctive recruitment methods, or a track record of community events — over pure size or power score.
How do I nominate my clan?
Post in the #clan-recruiting or #community-spotlight channel on our Discord (discord.gg/vvw), or use the contact form at duskmaw.com/contact.html with the subject line "Clan Interview Nomination." You can also check your clan's standing on the in-game clan system page first.
What questions does the interview cover?
Structure and roles, recruitment approach, PvP and territory record, how the clan handles conflict or member turnover, and what community events or traditions it runs.
Does clan size matter?
Not directly. A tight 20-member clan with strong retention and a clear identity is just as interesting to us as a 150-member clan, sometimes more so.
Do you interview both Vampire and Werewolf clans?
Yes. The series is faction-neutral — we're interested in clan leadership and culture, not which side of the war a clan fights for.
Who do you talk to during an interview?
Usually the clan founder or a senior officer, though we're happy to include quotes from regular members if the leader wants to bring them into the conversation.
Will you verify what a clan tells you?
Where possible. Territory control, war records, and member counts can be checked against the in-game clan system, and we'll do that before publishing any numbers.
How can I read a finished interview?
Once the first interviews are published, they'll be linked from this page and from the blog index under the Community category.
How We Wrote This Guide
Methodology: This guide was produced by researching the specific build/strategy against current patch data, verifying numbers in-game, and linking back to the relevant pillar guide for full context.
Data sources: Google Search Console keyword & query data, in-game telemetry (class pick-rates, dungeon clear times, PvP win-rates), and manual testing on the live servers.
Reviewed by: Sera Ashclaw
Last reviewed: 2026-07-03